I was born in the Moroccan Sahara and joined the Phosboucraa team as a young engineer in 1982. Almost 40 years later, there is nowhere I’d rather be than here. I am part of an incredible community of individuals who help and support each other. I work for a company that retains the same spirit and values as when it came to the region in 1976.

I have seen amazing developments from when I was a boy. Region-changing investment from OCP, our parent company, has transformed this land into a thriving economic landscape with stable employment for the first time. We have new health centers, homes, recreational centers and sports facilities, cultural hubs and schools for our children. The progress is tangible everywhere you go.

But something has always stayed the same – the people.