We established Phosboucraa Foundation in 2014 with the belief that social and economic development in the Moroccan Sahara is vital for our communities, our region and our operations. It was created to help accelerate the sustainable development of local communities with tailored programs that are designed to meet the specific needs they select.

Supporting development through the Foundation gives back up to the people who are part of our journey to deliver world-class products globally. Over the last five years, the Foundation has worked hand-in-hand with the communities of the Moroccan Sahara to tailor initiatives and investments which nurture the human capital of the region.

The Foundation begins by listening closely and evaluating the specific needs of the communities in which it operates. After setting ambitious, yet attainable goals, we work closely with dedicated partners best suited to deliver results. Their local expertise and participation anchor the Foundation’s investments, ensuring that positive impact endures for generations to come.

Very quickly after the Foundation was founded, major priorities for the region emerged and we have since supported and developed access to education, skills, entrepreneurship, and healthcare for the people in the South. One major long-term objective for the Foundation has been improving the skills and competencies of graduates and young people entering the workforce, preparing them for the working world. A focus on the youth will help ensure the future prosperity of the region, and by making them as skilled and employable as possible, we aim to improve the lives of the individuals, as well as the community.